Top Beauty Retail Apps in Lithuania: Q3 2025 Performance Review

In the third quarter of 2025, Lithuania's beauty retail app market showcased interesting trends across the top-performing applications. This analysis, based on data from Sensor Tower, highlights the weekly downloads and active user metrics for these apps, providing a snapshot of their performance.

Douglas - Parfüm & Kosmetik saw a gradual decrease in weekly downloads, starting from approximately 5.9K at the end of June to around 2.9K by late September. Despite this, the app maintained a robust base of weekly active users, fluctuating between 37.2K and 30.7K throughout the quarter.

Notino: profumi e cosmetici experienced a varied pattern in downloads, peaking at 2K in early August, with a notable spike to 1.5K in the last week of September. Active users showed a consistent upward trend, increasing from 5.3K to 6.3K by the end of the quarter.

Drogas demonstrated steady download numbers, averaging around 800 weekly. However, the absence of active user data limits further insight into user engagement.

MAKEUP - Beauty without limits had relatively low download figures, ranging from 150 to 240 per week. Nonetheless, the app's active user base grew steadily, reaching nearly 1.8K by the quarter's end.

Lastly, Mein dm maintained consistent downloads, slightly increasing towards the end of the quarter. Active users consistently hovered around 1.8K, peaking at 1.9K in mid-September.

For more detailed insights and data on these apps, visit Sensor Tower's platform.